MASTERCLASS REPLAY

(🇫🇷 / 🇬🇧 sub) Involve your teams in your Marketplace projet: challenges & methods

PROGRAMME DU COURS
COURSE PROGRAM

Course Overview

🇫🇷 Ajouter une Marketplace à un e-commerce n’est pas uniquement un sujet technique. Il implique une conduite du changement et nécessite la prise en compte des différentes équipes.

Découvrez comment aborder le change management avec un focus sur les challenges suivants :

✅  Comment permettre la mise en place d'une nouvelle expérience client ?
✅  Comment organiser la coordination de vos équipes ?
✅  Comment vaincre la résistance au changement des collaborateurs ?


🇬🇧 Adding a Marketplace to an e-commerce is not only a technical issue. It involves change management and needs to take into account the different teams.
Discover how to approach change management with a focus on the following challenges:
✅ How to enable a new customer experience?
✅ How to organize the coordination of your teams?
✅ How to overcome the resistance to change of employees?

What You'll Learn

IDENTIFIER
IDENTIFY

🇫🇷 Quels sont les impacts du projet Marketplace sur les différents services ?

🇬🇧 What are the impacts of the Marketplace project on the different services?

MANAGER
MANAGE

🇫🇷 Comment addresser ces points de frictions ?


🇬🇧 How can these pain points be addressed?

ATTÉNUER
REDUCE

🇫🇷 Quels outils permettent d'atténuer ces frictions ?


🇬🇧 What tools can be used to reduce these frictions?

Free

DECOUVREZ DES INTERVENANTS EXPERTS DES SUJETS MARKETPLACES
SPEAKERS WHO ARE EXPERTS IN MARKETPLACE TOPICS
Guillaume BIENFAIT
Product Manager @Marjory
🇫🇷 Ancien Marketplace partner integration manager pour la Marketplace de La Redoute, Consultant Senior e-commerce et Marketplace ou encore Product Owner de la Marketplace Leroy-Merlin, Guillaume a plus de 7 ans d’expertise e-commerce et Marketplace. 



🇬🇧 Former Marketplace partner integration manager for the La Redoute Marketplace, Senior e-commerce and Marketplace Consultant and Product Owner of the Leroy-Merlin Marketplace, Guillaume has more than 7 years of e-commerce and Marketplace expertise. 
Emilie QUESTE
Service Provider Manager @Marjory
🇫🇷 Emilie Queste a plus de 10 ans d'expertise en e-commerce et Marketplaces. Elle a notamment travaillé pour La Redoute au moment du lancement de la Marketplace, chez Ceetrus ou encore Ollca.
Ancienne responsable comptes clefs Marketplace, responsable des partenariats Marketplace et chef de projet Marketplace, Emilie connait les problématiques liées à la mise en place d'un modèle Marketplace.

🇬🇧 Emilie Queste has over 10 years of expertise in e-commerce and marketplaces. She has worked for La Redoute at the time of the launch of the Marketplace, for Ceetrus and for Ollca. As a former Marketplace key account manager, Marketplace partnership manager and Marketplace project manager, Emilie knows the issues involved in setting up a Marketplace model.
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